visual discovery

The goal of the ebook was to create a long form gated asset to collect leads and data from Shogun's readers. The content of the ebook was inspired by a series of blog articles Shogun had previously published called Exceptional Ecommerce. I decided to use the featured images from these blog articles as a starting point for the visual exploration.

I presented two concepts to the rest of the marketing team and we decided that the ideal was somewhere in the middle. I combined the simplicity of the "dark mode" concept with simpler bright illustrations from the "colorful + bold" concept to arrive at the final visual direction.

ebook design

I approached the overall design of the ebook with simplicity and expressive illustrations as the top priorities. To visually organize the content, each chapter has a different gradient for H2s and a background glow color. I also made the ads for Shogun Frontend cohesive and clear by applying a white outlined box around each of them.

social + ad imagery design

In order to test a few different approaches, I created 3 different ad designs: 1 using a human face, 1 showing a 3D render of the cover, and 1 showing a 3D render of the inside of the book. The human face and open book designs performed the best. This is an insight I applied to other ad creative going forward.

landing page

The landing page for the ebook should provide a sleek preview of the content and value of the ebook. I highlighted and visually organized the descriptions of the pillars with icons. To entice readers to click "download," I provided a sneak peek of the selected ecommerce examples with a lightbox collection of screenshots.