The "Exceptional Ecommerce Blog" on Shogun's website is a key factor in both Shogun's content marketing strategy and industry presence. The featured image illustrations not only help readers navigate the page, but also give them a sense of Shogun's brand and expertise. In short, they help instill trust that Shogun knows what they're talking about when it comes to ecommerce.
blog imagery before
Blog imagery has two goals: 1) create a strong, branded impression on the user and 2) help the user navigate the page and find the content they are looking for. The existing imagery was very consistent and colorful, but ultimately each of the images looked too similar and too busy, which detracted from the goals.
Working with the brand designer, our team developed a new style for our blog imagery. It used simplified colors and gradients so the overall page would feel less visually chaotic. We also incorporated photography to help make each image's visual message more clear for the user.
blog imagery after
After our team was aligned on the new direction, I created 3 to 4 new featured images each week. This involved curating stock photography and typefaces to create mini fake brands as well as creating UI components and decorative, branded elements.
When an article was making an announcement or rounded up examples of aspirational ecommerce stores or pages, I used a typographic approach. This helped to clearly demonstrate what the article was about when the topic was more abstract or complex.