Art direction + illustration

Create a fun, narrative experience for pediatric ultrasound patients to distract them from fear/anxiety surrounding the scan/hospital environment.

For the three initial concepts below, I thought of stories the technologists or parents could tell the pediatric patients to keep them engaged positively. They could point out the child’s favorite undersea creature, learn the names of the planets in our solar system, or play “I Spy” in the Boston skyline. Because of infection control and budget limitations, the project team decided it was best to limit the installation to the windows (the shades are always lowered to make the machine screen more visible to the technologist) and the glass panes on the cabinets.

Space concept
iSpy Boston skyline concept
Undersea/submarine concept
Together with the Ultrasound management team, we decided on the undersea theme because the technologists could incorporate the noises that the ultrasound machine makes into the narrative for the patient. While working on the illustration I wanted to include a diverse range of creatures to keep the patient occupied and incorporate fine detail and texture since they could be appreciated in the large scale installation.
Cabinet submarine illustration + details
Window submarine illustration + details
The renovation has provided a positive experience for patients, parents, and employees who use the pediatric exam room. “The murals are a welcome and overdue refresh of our pedi exam room. They’ve been well-received by all staff and there’s been great feedback from patients.” - Janice Wright, Ultrasound Operations Manager
Cabinets before
Windows before
Cabinets after
Windows after

Signage design + digital renders

The second floor of Mass General is a maze of hallways connecting various imaging check-in locations in 5 different buildings. The existing wayfinding system guides patients from the main entrance of the hospital to the different building elevators while this project aims to help imaging patients get from the elevators to their check-in location for their appointment.

After meeting with clinical operations managers to assess the signage needs, I developed a few design concepts (below). I prioritized bright colors and clear sections/hierarchies of information to make the signs noticeable and legible from a distance, even for color blind patients.

Band concept
Beacon concept
Stripe concept
Full color concept

Together the project team decided on the “beacon” concept because it remained consistent with existing hospital signage while bringing legibility and brightness.

Signage design for each imaging entrance
Nuclear Medicine imaging entrance before
Nuclear Medicine imaging entrance after
Ultrasound imaging hallway signage
Ultrasound imaging entrance signage
Pediatric imaging entrance signage
Breast imaging entrance signage
After presenting the digital renders above to hospital leadership, this wayfinding system got approved for testing. There are currently a few temporary vinyl cling signs installed and we're gathering patient feedback to confirm that this solution helps patients navigate to their check-in location.

Signage design + digital renders

Create “Welcome” signage that reflects our diverse patient population and complements the interior design of newly renovated imaging suites.

I chose dimensional, white lettering because it would visually suit the space while being legible from a distance. I researched the top 6 languages spoken in Massachusetts and collaborated with the hospital’s translations services to ensure the signage was spelled correctly. Once the artwork was approved by radiology leadership, I took measurements and created digital renders for the vendor to use for production. I then met with the vendor on site to discuss ideal placement of the signage before installation
Layout option 1
Layout option 2
Layout option 3
Final signage artwork
Final installed signage in a multi-department patient waiting room
Final installed signage in a CT patient waiting room
I don’t expect a sign in 6 different languages to fix the diversity and discrimination issues that patients and staff face, but I do think this sign is a step in the right direction. I hope with the momentum from the positive feedback of the signage that some funding can be put towards translating more of our patient materials into languages other than English.
“This will be more welcoming to many of the patients that we serve. Also, thank you for including an Arabic one that is not misspelled! I have seen many of those in hospitals around the country.” –Dania Daye, Co-Chair Mass General Radiology Diversity, Equity & Inclusion Committee