breast cancer screening campaign
Role
Art direction + graphic design
Goal
Empower and encourage Mass General patients, visitors, and employees to schedule their yearly mammogram while bringing beauty and simplicity to the crowded halls of the hospital through a poster campaign.
Process
I wanted to leverage the existing connection pink has to breast cancer awareness without using the typical pastel pink ribbon that you'd see everywhere in October. After an initial brainstorming meeting where we decided to focus on the themes of empowerment and "moving forward," I proposed the three pink concepts below.
The hospital campaign was received so well that we extended the campaign to our social media channels and received funding for ad placements on the Boston MBTA subway system. The printed ads and digital platforms drove 157 and 743 people respectively to the landing page.
technologist recruitment campaign
Role
Art direction + graphic design
Goal
Increase volume of applications for open technologist positions by targeting Boston-area techs through social media and job boards using banner ads and printed flyers.
After speaking with Mass General technologists I discovered that one of the most rewarding parts of the job is working directly with the patients. I wanted to highlight that experience in the photographic/illustrative concepts below. The more abstract concepts are a clean yet fun way to visually catch the attention of social media users. The project team decided to go with one of the photographic concepts for the open house event materials and a more abstract design for the digital platforms.
While the open house was unfortunately canceled due to the beginning of the COVID-19 pandemic, our team was still able to engage with potential technologists digitally. The "Top Places to Work" graphic I designed helped to spread the word on our social media channels.
