digital illustration | brand exploration
The goal of this project was to elevate Shogun's editorial content with brand-aligned, clear visuals. My role as a Senior Marketing Designer was to help shape the new visual style, produce the graphics, and optimize the process from brief to publishing.
Blog imagery should create a strong, branded impression on the user and help them navigate the page and find the content they are looking for. The existing imagery was very consistent and colorful, but ultimately each of the images looked too similar and too busy.
Working with the brand designer, our team developed a new style for our blog imagery. It used simplified colors and gradients so the overall page would feel less visually chaotic. We also incorporated photography to help make each image's visual message more clear for the user.
Existing blog imagery
New blog imagery style
After our team was aligned on the new direction, I created 3 to 4 new featured images each week. This involved curating stock photography and typefaces to create mini fake brands as well as creating UI components and decorative, branded elements.
When an article was making an announcement or rounded up examples of aspirational ecommerce stores or pages, I used a typographic approach. This helped to clearly demonstrate what the article was about when the topic was more abstract or complex.
This project was a great example of how even “supporting” content like blog graphics can strengthen a brand’s overall design system.
Selected featured images
Landing page vs. home page article, featured + in-blog images
Multichannel sales blog article
Best product landing pages article, featured + in-blog images
Facebook ad article, featured image
Typographic based featured images
Selected featured images in mobile view
Articles with featured + in-blog images
